Introduction
Applying for Google AdSense is an exciting step in your blogging journey. But the waiting period for approval can sometimes feel long and uncertain. Instead of just watching the clock, there are productive actions you can take to prepare your blog for success once your AdSense account is approved.
In this post, we’ll cover 7 smart things to do while waiting for AdSense approval—to improve your site, grow your audience, and make the most of your time.
1. Create More High-Quality Content
Google loves fresh, helpful content. While waiting, focus on writing more blog posts that provide value to your readers.
- Aim for at least 10-15 posts of 800+ words
- Write about topics your audience cares about
- Use SEO best practices to improve rankings
2. Optimize Your Existing Content
Review your current posts for clarity, grammar, and SEO:
- Add keywords naturally
- Improve titles and meta descriptions
- Add internal links to related posts
- Include images with alt text
3. Build Essential Legal Pages
If you haven’t already, add these required pages for AdSense approval:
- Privacy Policy
- Disclaimer
- Terms and Conditions
- Contact Page
These pages show Google you run a professional, trustworthy website.
4. Increase Website Speed and Mobile Friendliness
Google favors sites that load quickly and look good on mobile devices.
- Use tools like Google PageSpeed Insights to test speed
- Optimize images by compressing them
- Choose a mobile-responsive theme if you use WordPress
5. Engage with Your Audience
Build a community by interacting with your readers:
- Reply to comments on your blog
- Share your posts on social media
- Join blogging groups or forums related to your niche
6. Set Up Google Analytics and Search Console
Start tracking your website traffic and performance now, so you can analyze data from day one.
- Google Analytics helps you understand your audience
- Search Console shows how Google indexes your site and alerts you to issues
7. Learn About Monetization Alternatives
While waiting, explore other ways to earn money from your blog:
- Affiliate marketing programs
- Sponsored posts
- Selling digital products or services
This prepares you for multiple income streams beyond AdSense.
Conclusion
Waiting for AdSense approval is a perfect time to strengthen your blog. By creating quality content, optimizing your site, and building your audience, you increase your chances of success once your account is active.
Stay patient and productive—the results will come.